70th Annual WSWA Convention Wrap-Up
The GAP team recently exhibited at the 70thAnnual WSWA Convention in Orlando, making it our third consecutive appearance at the event. This year’s record-breaking attendance included about 2,300 beverage industry suppliers, service providers, and wholesalers looking to network and showcase their offerings to the wine and spirits industry. Each year, GAP has been a standout in promotional products and custom displays at the convention, and beverage industry leaders have taken notice.
Frozen pouch cocktails were one of the hottest categories at the WSWA Convention, and GAP has become the go-to supplier for innovative pouch display solutions. Frozen pouch cocktails have been gaining popularity steadily since last summer, and GAP showcased its most popular pouch solutions at the show, garnering substantial attention from convention-goers. Click here for pricing and spec information for the pouch racks that were displayed at the show.
Another trend evident at the show was the experimentation with new and innovative styles of liquor, including hard water, milk vodka, and sweet potato vodka. In fact, the convention marked the United States market launch of XB (bottled cocktails) and Blue Chair Bay Rum, which is sponsored by musician Kenny Chesney.
The convention opened and closed with extremely inspiring keynote speakers. Terry Bradshaw kicked off the show with a speech about the importance of being happy and trusting the talents and skills of those with whom you surround yourself because you can’t succeed on your own. Barbara Corcoran closed the show with an energetic and comedic speech about how hard work, perseverance, and taking chances got her to where she is today. She mentioned that she is “good at failing,” in that she never makes the same mistake twice and that she can trace all of her successes back to a time when she failed.
Overall, it was an extremely successful and fun convention for GAP, and the team is already looking forward to next year! Check out some images from the show below!
[WSWA]