Posts by GAP Promo

There has always been a symbiosis between sporting events and beverage marketing. All over the world, beverage brands are sponsoring teams/leagues to promote themselves to their consumers. In this piece, we are going to look at different sports all over the world and the brands that support them in hopes of expanding our horizons and…

Guinness Blonde will be the new face of Baltimore and the first Guinness Brewery in the United States in more than 60 years. The Guinness Open Gate Brewery & Barrel House opened in fall 2017 in Baltimore County. The new establishment may be giving the iconic stout a run for its money. Before Guinness went…

Here at GAP, we consider ourselves to be brand experts. Learning about our clients is a focus for us and, to become experts, we have to interact and experience our brands in many different ways. One of the ways we learn about our client’s brands is by setting time aside for a little weekly team…

I was on our annual family vacation to Puerto Rico visiting my Mom’s family for the holidays.  As we sat in a Mexican restaurant, I sipped on my margarita when I heard a sudden bang and a crowd of people yell some gibberish.  I turned to see a group of people downing a shot, and…

“Oh the weather outside is frightful, and the cocktails are so delightful…” New England’s cold and snowy winters always arrive before we know it. The days become shorter, the wind feels colder and the snow and sub-freezing weather is almost always a certainty.  It also means it is that time of year again- the festive…

Thanksgiving has been an American holiday for nearly 400 years and this year it occurs on November 23rd. Some of the traditions that go along with Thanksgiving have been altered while others have remained consistent. Turkey has been the staple of the meal since the very beginning, though it has been prepared in a variety…

A Healthy Trend? We all know health and exercise trends come and go. Who can forget sweating to the oldies, or the Atkins diet? We all remember the Bowflex, the Thigh Master and the many, many exercise machines advertised through the decades that have had their time and disappeared.  It’s the very nature of a…

“Un Cuba Libre por favor”— you would think I’m chanting the motto of a revolution, but simply I am ordering a drink, and a great one at that.  However, a lot of people based out of the States may better know it as a “Rum and Coke”.   The “Cuba Libre” is a cocktail beloved by…

By: Gabby Boualavanh The school year can be a stressful time with homework, jobs, and trying to figure out how many different types of meals you can make with the same ingredients. However, when summer time rolls around for a New Englander, all stress goes away. We trade in our Bean Boots for flipflops, hockey…

                  December 2, 2015 will forever be an important date in my life. It marked my first day as an intern at GAP Promo. I was an 18-year-old senior in high school who was yet to decide on a college to attend. I am writing this over a year and a half later, a sophomore…