THANKSGIVING AND GAP PROMOTIONS

Take out the fine china, the gravy boat, and turkey platter. That’s right, Thanksgiving is just around the corner. Many families across the country are readying their kitchens and appetites for the upcoming holiday. People are making final decisions as to whether Aunt Edna gets the invite, and whether or not to candy the yams.…

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HOW DOES THE BEVERAGE INDUSTRY CELEBRATE HALLOWEEN?

Halloween is a particularly important holiday for members of the GAP team. Many of us live in or near Salem, Massachusetts, the Halloween Capital of the World. If you haven’t been to Salem for Halloween, you don’t know what you are missing. People from all over the world gather to share in the Haunted Happenings…

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GAP PROMOTIONS RETURNS TO THE NBWA ANNUAL CONVENTION

We’re heading to Vegas, baby! The National Beer Wholesalers Association returns to Las Vegas October 16th through the 19th for its 74th Annual Convention and Trade Show and we couldn’t be more excited!  This is GAP’s fourth time exhibiting at the NBWA and our second time at the Las Vegas show. This year’s event, at…

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SOCIAL MEDIA AND THE BEVERAGE INDUSTRY: A MATCH BREWED IN HEAVEN

Beer, wine, and spirits have strong social components and, not surprising, a large and growing connection with social media. These relationships go well beyond tweets and status updates reflecting a great night out on the town. We’re seeing that most of the key players in the industry are increasingly relying on social media to deepen…

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YUENGLING IS HEADED TO OHIO!

Breaking news across the state and celebrations abound! D.G. Yuengling & Son, Inc., America’s Oldest Brewery, recently announced that the company will begin to distribute Yuengling beer in Ohio starting in October of this year. Ohioans will no longer have to make the trek across state lines to purchase their favorite brew. Ohio will become…

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CELEBRATING OKTOBERFEST AND THE FALL BEER SEASON

September marks the end of summer and the beginning of fall. It’s time to say “goodbye” to warm beach days and bathing suits, and say “hello” to colorful foliage, delicious pumpkin beers, and Oktoberfest! Oktoberfest is a 16-18 day festival held each September-October in Munich, Germany. It is the world’s largest fair, and features copious…

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FOOTBALL IS BACK! PART TWO

As we noted in our last segment, the players are back in camp, preseason is underway, and it’s almost time for another football season! Both the College and Professional seasons are poised to begin, and fans across the country are getting ready for some serious football. Last blog, we spoke about tailgating; and nothing beats…

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FOOTBALL IS BACK!

Much to the delight of fans across the nation, the NFL Players Association and owners finally reached a 10-year collective bargaining agreement to end the lockout after an arduous five months of negotiations. With the preseason kicking off in a few short weeks, the agreement has unleashed NFL teams into a frenzied week of football…

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TAILGATING PART THREE: COOLING IT DOWN

In part one of our three-part tailgating blog series, we focused on games. Tossing a Frisbee at a beer can resting atop a ski pole, or hurling u-shaped pieces of metal at your friends make a tailgating experience so much more fun. At any given event, it is common to see more than 10 different…

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TAILGATING PART TWO: HEATING IT UP

In the second part of our three-part series, we’re heating things up with trendy fire pits, innovative grills, and recipes that bring tailgating to a new level.  No matter where you’re from, hot dogs and hamburgers are summertime tailgate staples. But why stop there? Spice things up with less traditional items such as chicken sandwiches,…

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