Whiskey lovers are a passionate group of people. They take their whiskeys very seriously and truly enjoy everything that goes into crafting their favorites. Whiskey lovers also like to talk about whiskey, including what distinguishes whiskey from whisky, Bourbon from whiskey, Scotch from Bourbon, and so on. This may be daunting to some, so we’ve…

Summer is here! After a long, messy winter and rainy spring, the heat is long overdue and completely welcome. It’s finally time to enjoy the outdoors and unwind with a refreshing summer brew from your favorite brewing company. Or perhaps you’d like to try something new this season. If you’re feeling adventurous, pack your cooler…

The GAP team recently exhibited at the 70thAnnual WSWA Convention in Orlando, making it our third consecutive appearance at the event. This year’s record-breaking attendance included about 2,300 beverage industry suppliers, service providers, and wholesalers looking to network and showcase their offerings to the wine and spirits industry. Each year, GAP has been a standout…

There have been many exciting changes at GAP Promotions over the past few months. Our team has grown as we have added team members in graphic design and new business and we are working with a number of new and very exciting clients. And, perhaps most notably, the company has moved to historic downtown Gloucester!…

Last week, several members of the GAP Promotions team had the pleasure of attending the Beer Industry Summit in San Antonio, TX. Organized by Beer Business Daily, this conference brought together all of the key players in the beer industry. Panel discussions reflected insight from brewmasters, presidents, brewery founders, retail buyers, and industry consultants. Three…

The next big thing in the world of alcoholic beverages is here, and it has arrived in a big way! Frozen pouch drinks have quickly emerged as a major contender in the market and show no signs of slowing down anytime soon. If you’re unfamiliar with these pouches, they are pre-mixed cocktails, enjoyed frozen and…

Join GAP Promotions in San Diego for the 75th NBWA GAP Promotions will be exhibiting at the 75th National Beer Wholesalers Convention Monday, October 15th from 12:00-4:30pm. The GAP Team can be found at booth #403 in the Douglas Pavilion. We invite you to stop by and discover how GAP Promotions can help build brands,…

As the crisp, cool air rolls in, it’s apparent that summer is coming to an end. While many prefer the warmth of the summer, there is something soothing and nostalgic about the fall. With autumn come thoughts of warm apple crumble, pumpkin patches, and brilliant foliage. Autumn is about that familiar, sweet calm with family…

Seems like everywhere you look today, some fancy mixologist in some chic, unmarked tavern in NYC is inventing a new recipe like a “Rose Peartini” or the “Blackberry-Gin Fizz.” As innovative and exciting as new drink recipes may be, there is something special about the tried and true recipes of yesteryear like the “Tom Collins,”…

Every four years, the Olympic Summer Games unite the world in celebration. The Summer Olympiad will take place in London, England from July 27th through August 12th.  A total of 306 events will be held across 26 sports. Most are familiar with the Olympic staples: Gymnastics, Track & Field, and Swimming. However, a number of…