IT’S WEDDING SEASON

In the words of Jeremy Grey from the hit movie Wedding Crashers “What do you like better, Christmas or wedding season?…The answer would be, um, wedding season!” Wedding season, traditionally spans June through September but varies depending on geography. It’s the time of year when new life is blooming and love is in full swing.…

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Memorial Day: Kicking Off The Summer

Grab the hot dogs, hamburgers, shades, and flip-flops – Memorial Day Weekend is three weeks away! It’s the unofficial start to the always-too-short season of barbecue, biking, boating, and beaching. Celebrated across the United States to honor the men and women who lost their lives serving in the Armed Forces, Memorial Day is both a holiday…

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SEE YOU IN VEGAS!

In four days Las Vegas will play host to the 69th WSWA Annual Convention and Exposition. Some of the largest wine and spirits brands in the world will gather at Caesar’s Palace to mix, mingle, and exhibit their products to increase their brand recognition. Expect lots of sampling! GAP Promotions (Booth #313) will exhibit game…

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HAPPY ST. PATRICK’S DAY

St. Patrick’s Day gives us that much-needed boost as we await escape from the winter doldrums and look toward spring. The patron saint and national apostle of Ireland, credited with bringing Christianity to Ireland, likely never imagined that he would be the impetus for the creation of, ‘hold your shillelaghs’ and green beer!  The wearing of…

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WINTER IS “FINALLY” HERE

We’ve experienced the eerie feeling of 60-degree weather in December, and the presence of green grass, even after the first of the year. We’ve had a couple of bursts of snow but, I think we can all agree it doesn’t really look like winter around here – yet. The Old Farmer’s Almanac (n.d.), predicted that,…

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HAPPY HOLIDAYS!

We may not have snow along the coast here in New England, but the holiday season is well underway (with cold weather arriving just in time…cue, “the office is freezing!”). The GAP elves are just returning from a two-day holiday retreat at the beautiful Wentworth by the Sea in Newcastle, NH. Amidst the amazing holiday…

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KNOW YOUR BEER

The GAP team is undeniably passionate about beer. With so many varieties and styles from which to choose, we’ve found that just a little bit of knowledge can help ensure that you select something you will enjoy. All beer is categorized as either lager or ale.  Within these two categories, there are different varieties of…

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THANKSGIVING AND GAP PROMOTIONS

Take out the fine china, the gravy boat, and turkey platter. That’s right, Thanksgiving is just around the corner. Many families across the country are readying their kitchens and appetites for the upcoming holiday. People are making final decisions as to whether Aunt Edna gets the invite, and whether or not to candy the yams.…

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HOW DOES THE BEVERAGE INDUSTRY CELEBRATE HALLOWEEN?

Halloween is a particularly important holiday for members of the GAP team. Many of us live in or near Salem, Massachusetts, the Halloween Capital of the World. If you haven’t been to Salem for Halloween, you don’t know what you are missing. People from all over the world gather to share in the Haunted Happenings…

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GAP PROMOTIONS RETURNS TO THE NBWA ANNUAL CONVENTION

We’re heading to Vegas, baby! The National Beer Wholesalers Association returns to Las Vegas October 16th through the 19th for its 74th Annual Convention and Trade Show and we couldn’t be more excited!  This is GAP’s fourth time exhibiting at the NBWA and our second time at the Las Vegas show. This year’s event, at…

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