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The WSWA Convention in Vegas never disappoints and this year was no different. The GAP team returned to Gloucester more inspired than ever after three days of conversations with old friends and new, exciting brand innovation, and amazing opening-night cocktails featuring sponsors Heaven Hill, Florida Caribbean Distillers, Sazerac, and Proximo. With guest speakers like real-life…

by Caitlyn BernsIn the promotions business, it is obviously important to have a solid understanding of trends in the promotions industry. At GAP, we believe that deep knowledge of the industries in which our clients compete is equally important. We continuously look for opportunities to learn about the key trends facing our clients at trade…

The 2014 Sochi Winter Olympics have finally arrived after months of hype and preparation in Sochi, Russia. These are the 22nd Winter Olympic games since the games started in 1924. Competition officially starts today, February 6, with alpine skiing and snowboarding events. The Opening Ceremony will be held on Friday; the first time in 30…

In November 2011, legislation was passed allowing the building of casinos in Massachusetts.  There are three licenses available in three regions of the state. Three major players, Mohegan Sun, WynnResorts, and MGM Resorts International remain in the running for these opportunities.  The three operators submitted their applications by year-end and quite frankly, we’re glad we…

GAP Promotions would like to wish you and your family a happy holiday season and a fantastic New Year! Since we’re all about the holiday spirit, below are some drink recipes you can try over the holidays featuring some of our favorite spirits. Enjoy and please remember to always drink responsibly. Baileys Minty Mistletoe 2 oz. Baileys®…

CLICK HERE TO SUPPORT TEAM GAP PROMO In the month of October, we put together a program that supported the Dana-Farber Cancer Institute. It was our way of promoting breast cancer awareness within our company, and hopefully for our customers as well. This month, GAP hopes to “change the face of Men’s Health”. Taken straight…

This month, ‘pink’ is everywhere. It’s on coffee cups, t-shirts, bumper stickers, our favorite NFL player’s jersey; even the White House is pink! National Breast Cancer Awareness Month takes place every October to increase awareness of the disease and the importance of early detection. In 1985, the American Cancer Society and the pharmaceutical division of…

Whiskey lovers are a passionate group of people. They take their whiskeys very seriously and truly enjoy everything that goes into crafting their favorites. Whiskey lovers also like to talk about whiskey, including what distinguishes whiskey from whisky, Bourbon from whiskey, Scotch from Bourbon, and so on. This may be daunting to some, so we’ve…

Summer is here! After a long, messy winter and rainy spring, the heat is long overdue and completely welcome. It’s finally time to enjoy the outdoors and unwind with a refreshing summer brew from your favorite brewing company. Or perhaps you’d like to try something new this season. If you’re feeling adventurous, pack your cooler…

The GAP team recently exhibited at the 70thAnnual WSWA Convention in Orlando, making it our third consecutive appearance at the event. This year’s record-breaking attendance included about 2,300 beverage industry suppliers, service providers, and wholesalers looking to network and showcase their offerings to the wine and spirits industry. Each year, GAP has been a standout…