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HAPPY ST. PATRICK’S DAY
St. Patrick’s Day gives us that much-needed boost as we await escape from the winter doldrums and look toward spring. The patron saint and national apostle of Ireland, credited with bringing Christianity to Ireland, likely never imagined that he would be the impetus for the creation of, ‘hold your shillelaghs’ and green beer! The wearing of…
Read MoreWINTER IS “FINALLY” HERE
We’ve experienced the eerie feeling of 60-degree weather in December, and the presence of green grass, even after the first of the year. We’ve had a couple of bursts of snow but, I think we can all agree it doesn’t really look like winter around here – yet. The Old Farmer’s Almanac (n.d.), predicted that,…
Read MoreHAPPY HOLIDAYS!
We may not have snow along the coast here in New England, but the holiday season is well underway (with cold weather arriving just in time…cue, “the office is freezing!”). The GAP elves are just returning from a two-day holiday retreat at the beautiful Wentworth by the Sea in Newcastle, NH. Amidst the amazing holiday…
Read MoreKNOW YOUR BEER
The GAP team is undeniably passionate about beer. With so many varieties and styles from which to choose, we’ve found that just a little bit of knowledge can help ensure that you select something you will enjoy. All beer is categorized as either lager or ale. Within these two categories, there are different varieties of…
Read MoreTHANKSGIVING AND GAP PROMOTIONS
Take out the fine china, the gravy boat, and turkey platter. That’s right, Thanksgiving is just around the corner. Many families across the country are readying their kitchens and appetites for the upcoming holiday. People are making final decisions as to whether Aunt Edna gets the invite, and whether or not to candy the yams.…
Read MoreHOW DOES THE BEVERAGE INDUSTRY CELEBRATE HALLOWEEN?
Halloween is a particularly important holiday for members of the GAP team. Many of us live in or near Salem, Massachusetts, the Halloween Capital of the World. If you haven’t been to Salem for Halloween, you don’t know what you are missing. People from all over the world gather to share in the Haunted Happenings…
Read MoreGAP PROMOTIONS RETURNS TO THE NBWA ANNUAL CONVENTION
We’re heading to Vegas, baby! The National Beer Wholesalers Association returns to Las Vegas October 16th through the 19th for its 74th Annual Convention and Trade Show and we couldn’t be more excited! This is GAP’s fourth time exhibiting at the NBWA and our second time at the Las Vegas show. This year’s event, at…
Read MoreSOCIAL MEDIA AND THE BEVERAGE INDUSTRY: A MATCH BREWED IN HEAVEN
Beer, wine, and spirits have strong social components and, not surprising, a large and growing connection with social media. These relationships go well beyond tweets and status updates reflecting a great night out on the town. We’re seeing that most of the key players in the industry are increasingly relying on social media to deepen…
Read MoreYUENGLING IS HEADED TO OHIO!
Breaking news across the state and celebrations abound! D.G. Yuengling & Son, Inc., America’s Oldest Brewery, recently announced that the company will begin to distribute Yuengling beer in Ohio starting in October of this year. Ohioans will no longer have to make the trek across state lines to purchase their favorite brew. Ohio will become…
Read MoreCELEBRATING OKTOBERFEST AND THE FALL BEER SEASON
September marks the end of summer and the beginning of fall. It’s time to say “goodbye” to warm beach days and bathing suits, and say “hello” to colorful foliage, delicious pumpkin beers, and Oktoberfest! Oktoberfest is a 16-18 day festival held each September-October in Munich, Germany. It is the world’s largest fair, and features copious…
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